One of the most important things you can do for your business is to generate quality leads. You should be continually improving your lead generation process to always fill your funnel and find and qualify the right leads for your sales team to nurture and sell to.
There are a few common mistakes to keep in mind when it comes to the whole lead generation and qualification process.
0:54 Not Clearly Defining YOUR Qualified Leads
1:41 Not Marketing to the Right People
2:19 Not Starting with A Strategy
2:48 Not Having A Clear Sales Process in Place
3:28 Not Providing A Clear Call To Action or Next Step
Now that you understand more about what common mistakes to avoid with generating and qualifying your prospects, make sure to check out our recent blog posts covering more useful lead-related tips: http://blog.umamimarketing.com/
If you liked this video, be sure to subscribe to the Umami Marketing YouTube Channel and the monthly Digital Marketing Postcard. Victoria will be back again in July, to answer more of your digital marketing questions. See you next month!
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